
Above: The Titanic, proud prowler of the ocean, steaming into history. Inset below: The Titanic’s bow, as seen from a Russian MIR I submersible. Wikimedia Commons.
As you may have noticed, American newspapers are in a spot of trouble these days. Bad economy, sinking circulation, this newfangled thing called the Information Superhighway … the troubles just keep piling up.
So I’m always interested in seeing what our best and brightest newspapering minds are doing to stop the bleeding. The New York Times has this thing it cleverly calls The New York Times Store, because it’s, well, it’s run by the New York Times and it’s a store. As in, a place where you can buy merchandise that you probably don’t need but that might be fun to have, anyway. A sort of readers’ boutique.
The haul is tasteful, and handy if you need to score a quick birthday present for a happily retired stockbroker uncle in Montauk. It’s a little New York-centric, but that’s OK: Derek Jeter memorabilia, Yogi Berra signed baseballs, Authentic Yankee Stadium “Freeze-Dried Grass” Sod (!), Babe Ruth baseball jerseys. Looking westward, Edward Curtis prints seem to be a popular item. So are crossword puzzles, executive-desk knickknacks … you get the picture. The store’s a good idea: When the ship’s going down, any little bucket on deck helps.
About that bucket.
The other day I flipped to the back page of the arts section and saw the latest come-on from the Times store.
THE FLEET IS IN
AMAZING SHIP MODELS
the headline screamed, and there at the top was a photo of a splendid-looking model of The Titanic.
Just $249 for the 32-inch edition, but let’s go whole hog: You can get the 40-inch model, complete with “accurate crow’s nest, metal propellers and railings, and intricate cranes, ventilators, ladders, funnels, steam pipes, benches and skylights,” for $379. It’ll look great on your mant …
Hold on: A newspaper’s selling a model of The Titanic!
Guys: Have you read your back issues? Is this really the image you want to put out there right now? How about a bronzed commemorative pile of molten debris from the Hindenburg? Have you been too busy rearranging the deck chairs to notice the iceberg out there in the fog?
Just sayin’, this might be a tactical mistake.
But I do like the idea of the company store. Lord knows, even in their current state of disarray the newspapers are raking in more money than this blogospheric whiz-bang buggy we’ve hitched our wagon to here at Art Scatter.
Anybody interested in a Mr. and Mrs. Scatter commemorative coffee mug?
How about a Large Smelly Boys minty air freshener for the car?

And I like thinking about a mule as a Chevy and a horse as a Ford, although the only time that most of America really focuses on horses — Kentucky Derby weekend — the proper vehicular analog might by the Maserati: It goes really fast, and it’s always breaking down. City slicker that I am, I’m afraid I’m currently pretty much a Honda and Toyota man, although I did once own a Ford Pinto — most uncomfortable car ever created, and let’s not even think about those exploding fuel tanks.
In the meantime, Mrs. Scatter has whomped up a tasty-smelling veggie chili for dinner tonight. And as she’s scampered off with the smaller Large Smelly Boy to some sort of mallish destination in search of pants that actually fit him — update, via Blackerry: “I’m in hell. Stores: 4. Pants: O. Next up: Refreshments. Then more stores. You OK getting Michele? I’ll aim for being home at 5.” — it is my solemn task to monitor, stir, and maybe even subtly alter the soup on the stove.
So sorry. Art Scatter has been experiencing technical difficulties. Mr. Scatter was in the far-flung parts of the state hanging with people who raise peacocks and donkeys. His absence meant he couldn’t run interference with the Large Smelly Boys, who at times can be chihuahuas for attention.
When I spied Third Angle in mysterious Jane’s comments, my ears pricked up. Or at least they would have if I hadn’t been wearing the fancy earflaps. I love Third Angle. And I love Ron Blessinger, the company’s artistic director, who happens to be an old friend. We used to live a few houses apart. Our kids used to swing around in trees together.
Sure, I had plans. Big plans. I had planned to apply for unemployment benefits just as soon as summer ended.
As Mr. Scatter reached for his BlackBerry to call the 
Just imagine, if you will, bras and Alvin and the Chipmunks.


Mousy Undulating Waves
Missing Ugly Whale
Malevolent Ugly Wench
Where have all the flowers gone?